- Message Platform We work with clients in establishing a message platform that conveys the strengths and unique selling propositions of their organization.
- Media Materials Evaluation and Upgrade We evaluate clients' current media materials and create a comprehensive press kit with fact-sheet, backgrounder, and biographies.
- Media Target List Creation and Pitching
- Editorial Calendar Pitching
- Press release and newsletter writing with targeted distribution
- Client-Media personalized, escorted, one-on-one publicity visits in key target cities
- News Bureau set up and operation We act as our client's "news bureau" for assisting with and screening media inquiries in the New York Metro area, the USA or for all of North America. We represent our clients at key media conferences, mixers, and marketplaces.
- Website Press Room Evaluation and/or Set-up We evaluate our clients' current online press rooms or build one on their website. This is a place where press materials can be stored, continually updated, and accessed by the media on demand.
- Media Materials Evaluation and Upgrade We evaluate clients' current media materials and create a comprehensive press kit with fact-sheet, backgrounder, and biographies.